Now that recreational pot has been legalized in 23 states, the cannabis industry is borrowing a marketing trick from the booze industry: “hangover holidays.”

Or, in this case, “hashish holidays.”

Most people are aware that marijuana buffs celebrate each April 20, or “420.” And the day before Thanksgiving ― aka “Weed Wednesday” ― is reportedly a big sales opportunity for dispensaries.

But Monday, July 10, marks another, lesser-known “holidank” for cannabis consumers: “710,” when enthusiasts are encouraged to get high via cannabis wax, vaping, resins or dabs.

The name of the holiday might seem obscure, but Lauren Fontein —a co-founder of The Artist Tree, a California-based chain of cannabis retail stores with an arts focus — spelled it out clearly.

Keep reading at Huffpost